KAMARU USMAN
Client
Kamaru Usman
Role
Strategy, Design, Development, Management, Analytics
Year
2021 to date
Our goal was to create a website that would capture and communicate his brand, attract more email subscribers, and strengthen his SEO. But we knew that the website was more than just a business tool. It was also an essential touchpoint for Kamaru's fans.
Kamaru Usman, "The Nigerian Nightmare," is a force to be reckoned with in the world of mixed martial arts. As the current top pound-for-pound fighter in the UFC, he needed a website that would reflect his brand and enhance his connection with his fans. That's where we came in.
Our team had the honor of collaborating with Kamaru Usman's management to give his website a much-needed facelift. We designed a website that was sleek and modern, with a focus on high-quality visuals and user experience. The homepage featured a full-screen video of Kamaru in action, along with a clear call-to-action to subscribe to his email list. The navigation bar was easy to use, with sections for news, videos, and a bio that highlighted Kamaru's accomplishments and personal story.
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