BLACK GIRL GAMERS
As a gaming-centric, community-driven business, it was crucial that we launch a platform that would be enjoyable and useful for users while also inspiring confidence in potential business partners.
BGG is a thriving community of over 8,000 black women who share a passion for gaming and a commitment to promoting representation, equity, and positive experiences for black women in the gaming industry. But as the community grew, Jay-Ann knew that she needed a digital platform that would reflect the BGG brand and provide a hub for her community to connect and thrive.
That's where we came in. Jay-Ann had a clear vision for the BGG website, and she chose me to help bring that vision to life. Our first step was to dive deep into the BGG brand and understand the community's needs and goals. We worked closely with Jay-Ann to create a website that would be inviting, user-friendly, and visually appealing. We wanted the website to feel like a space where black women gamers could come together and celebrate their shared passion.